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How Pasadena rescued 22 blocks of brick and turned them into a destination

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Pasadena, CA: May 20, 2018: Outdoor area of Old Town Pasadena, California. Old Town Pasadena was listed on the National Register of Historic Places in 1983.

It’s history, art and alleys all at once

Ten miles from downtown Los Angeles, a stretch of old brick buildings and cobblestone laneways tells the story of how a city saves itself.

Old Pasadena runs 22 blocks through the heart of Pasadena, California, and almost every building on those blocks has been standing for over a century.

Colorado Boulevard anchors it all, but the best parts are tucked just behind it. You’ll want a few hours here, at minimum.

Old Pasadena, often referred to as Old Town Pasadena or just Old Town, is the original commercial center of Pasadena, a city in California, United States that arose from one of the most prosperous areas of the state, and had a latter day revitalization after a period of decay. Old Pasadena began as the center of an enlightened "Athens of the West" that gave rise to Caltech, JPL, as well as Beckman Instruments, Aerojet and numerous other industrial giants. It was the home to Andy Warhol's west coast debut, the Pasadena Museum of Modern Art (one of the earliest and best modern art museums in the country, now the Norton Simon Museum), and before that a center of suffragist and pacifist movements, and other liberal causes. By the late 1940s, the area was blighted by flop houses, seedy bars and pawn shops. It later became a hippie mecca with head shops, adult bookstores and massage parlors. By the late 1980s, urban renewal was in full swing with the trendy set. Old Pasadena is now a designated historic district of the Pasadena Charter defined by its boundaries 1) to the North, Holly Street from Fair Oaks Avenue to Arroyo Parkway; 2) on the East, Arroyo Parkway south to Green Street, jogging one half block west to the old Santa Fe RR right-of-way and continuing 3) South to encompass the Old Train Station and Central Park, then north on Fair Oaks to De Lacey Street, then west to Pasadena Blvd.; 4) on the West by Pasadena Blvd. north to Union Street, back to Fair Oaks Boulevard. and north to Holly Street. The Historic Old Pasadena District was chartered in 1980 as a means of revitalizing the oldest part of Pasadena which had fallen derelict though not abandoned, but was for all intents and purposes economically and commercially dead. By this charter, a strictly controlled redevelopment was able to be established with federal tax incentives to qualifying investors. Under strict guidelines, buildings were able to be stripped of old paint, revealing some of the finer—as well as some of the roughest—of early brickwork fasciae. All renovations or remodeling came under the scrutiny of a city commission which approved materials, colors and styles, most of which were to reflect the period of 1925 to 1940, the time after which these buildings had lost their appeal. Pasadena’s downtown declined between 1930 and 1980 but has since been revived as “Old Pasadena,” one of Southern California’s most popular shopping and entertainment destinations. Dedicating parking meter revenue to finance public improvements in the area since 1993 has played a major part in this revival. Old Pasadena today is mostly a business district with some mixed use. It now boasts a shopping mall, upscale restaurants, a movie theater, nightclubs, shops, posh outdoor cafés, pubs, and comedy clubs. Hence, the nightlife is very active in the area and it remains a popular tourist attraction for locals and out-of-towners alike. During the evening, street performers entertain pedestrians with music, magic, and art. Most of the buildings also have offices and apartments on the upper floors. en.wikipedia.org/wiki/Old_Pasadena en.wikipedia.org/wiki/Wikipedia:Text_of_Creative_Commons_...

From boomtown to bust to one of America’s great comebacks

Pasadena got its start in 1874 and became only the second city to incorporate in Los Angeles County, back in 1886.

Wealthy visitors from the East Coast poured in, and Old Pasadena grew up fast as the city’s commercial heart. By mid-century, the district had gone to seed.

Buildings sat empty, storefronts crumbled, and demolition crews circled.

Preservation advocates pushed back hard in the 1970s and 1980s, and what followed became one of the most successful downtown revivals in the country.

Image of the exterior of Castle Green in Pasadena. The building is a Nationally Registered Historic Monument and a local landmark. Pasadena is located in Los Angeles County.

Castle Green rises seven stories over the neighborhood

You’ll see it before you realize what you’re looking at.

Castle Green opened in January 1899, a seven-story former hotel with domes, arches, turrets, and balconies stacked on top of each other in a style that blends Moorish, Spanish, and Victorian influences.

Architect Frederick Roehrig built it with steel, brick, and concrete, making it Pasadena’s first fireproof building. It was once part of the grand Hotel Green resort.

Now it’s private residences, but the building opens for public tours a couple of times a year, in spring and around the holidays.

Pasadena is a city in Los Angeles County, California, United States. As of the 2010 United States Census, the population of Pasadena was 137,122, making it the 180th-largest city in the United States, down from 168th place in 2009. Pasadena is the ninth-largest city in Los Angeles County. Pasadena was incorporated on June 19, 1886, becoming the fourth city to be incorporated in Los Angeles County, after Los Angeles (April 4, 1850), Anaheim (February 10, 1870) and Santa Ana (June 1, 1886); the latter two moved to Orange County after its separation from Los Angeles County in 1889. It is one of the primary cultural centers of the San Gabriel Valley. The city is known for hosting the annual Rose Bowl football game and Tournament of Roses Parade. In addition, Pasadena is also home to many scientific and cultural institutions, including the California Institute of Technology (Caltech), the Jet Propulsion Laboratory, Fuller Theological Seminary, Art Center College of Design, the Pasadena Playhouse, the Norton Simon Museum of Art and the Pacific Asia Museum. The original inhabitants of Pasadena and surrounding areas were members of the Native American Hahamog-na tribe, a branch of the Tongva Nation. They spoke the Tongva language (part of the Uto-Aztecan languages group) that lived in the Los Angeles Basin for thousands of years. Tongva dwellings lined the Arroyo Seco (Los Angeles County) in present day Pasadena and south to where it joins the Los Angeles River and along other natural waterways in the city. They traded for ocean fish with the coastal Tongva. They made cooking vessels from steatite soapstone from Catalina Island. The oldest transportation route still in existence in Pasadena is the old Tongva foot trail, also known as the Gabrielino Trail, that goes along the west side of the Rose Bowl and up the Arroyo Seco past the Jet Propulsion Laboratory into the San Gabriel Mountains. That trail has been in continuous use for thousands of years. An arm of the trail is also still in use up what is now called Salvia Canyon. When the Spanish occupied the Los Angeles Basin they built the San Gabriel Mission and renamed the local Tongva people "Gabrielino Indians," after the name of the mission. Today, several bands of Tongva people live in the Los Angeles area. Pasadena is a part of the original Mexican land grant named Rancho del Rincon de San Pascual, so named because it was deeded on Easter Sunday to Eulalia Perez de Guillén Mariné of Mission San Gabriel Arcángel. The Rancho comprised the lands of today's communities of Pasadena, Altadena and South Pasadena. The popularity of the region drew people from across the country, and Pasadena eventually became a stop on the Atchison, Topeka and Santa Fe Railway, which led to an explosion in growth. From the real estate boom of the 1880s until the Great Depression, as great tourist hotels were developed in the city, Pasadena became a winter resort for wealthy Easterners, spurring the development of new neighborhoods and business districts, and increased road and transit connections with Los Angeles, culminating with the opening of the Arroyo Seco Parkway, California's first freeway. By 1940, Pasadena had become the eighth largest city in California and was considered by many to be a twin city to Los Angeles. The American Craftsman era in art and design is exceptionally well represented in Pasadena. In architecture Greene and Greene, the Green Brothers firm, developed the style with many residences still existing. Two examples of their Ultimate bungalow versions are the masterpiece Gamble House (public tours), and the Robert R. Blacker House (private). The Second World War proved to be a boom to Pasadena as Southern California became a major staging area for the Pacific War. High tech manufacturing and scientific companies made the city their home, a trend which continued in the decades following the war, notably with NASA's Jet Propulsion Laboratory, Tetra Tech and Ameron International. In the 1950s, Pasadena saw a steady influx of people from the Southern United States, especially African-Americans from Texas and Louisiana. Pasadena also began hosting a large immigrant community, particularly from Guatemala, El Salvador, and Armenia. en.wikipedia.org/wiki/Pasadena,_California en.wikipedia.org/wiki/Wikipedia:Text_of_Creative_Commons_...

Colorado Boulevard is an open-air architecture class

Walk slowly. The storefronts along Colorado Boulevard run from the 1890s through the 1930s, and the styles shift block by block. Art Deco sits beside Beaux Arts.

Spanish Colonial Revival shares a wall with Moderne.

Two- and three-story facades have been carefully restored over the decades, and the ornate brickwork and old signage reward anyone who actually looks up.

Most of these buildings have been standing for well over a hundred years, and you can tell.

March 15, 2018 Pasadena / CA / USA - Pedestrian street in the downtown area

The alleys behind the main street are where the district hides its best corners

Duck off Colorado Boulevard and the city changes around you.

Restored laneways like Mercantile Alley and Hugus Alley wind behind the storefronts, paved in cobblestones and lined with brick walls. String lights run overhead.

The scale drops from busy commercial street to something that feels much older and quieter. These passages are the most photographed spots in the district, and for good reason.

Wandering them without a plan is one of the better ways to spend an hour here.

Street information sign in the City of Pasadena in Los Angeles County.

One Colorado’s courtyard fits 17 historic buildings around a single open square

One Colorado fills an entire city block, and it does it by pulling 17 historic buildings together around a central courtyard designed to feel like a European town square.

Cobblestone alleys thread through the complex, and the architecture keeps the turn-of-the-century character of the surrounding district.

The courtyard hosts free events year-round, from outdoor movie nights to live music to art markets. It draws a crowd most weekends, and the mix of ages and energy makes it one of the liveliest corners in Old Pasadena.

Asian sculpture gallery - Norton Simon Museum - Pasadena, California, USA.

The Norton Simon holds Rembrandts, Rodins and a rose parade cameo

At the western edge of the district, the Norton Simon Museum’s curved, tile-covered building turns up in nearly every Rose Parade broadcast.

Inside, the European collection runs from Rembrandt and Goya to Van Gogh, Monet, and Degas. Asian galleries trace sculpture from India and Southeast Asia across centuries.

Out back, a sculpture garden holds bronze works by Auguste Rodin.

The building is as much a landmark as anything in the neighborhood, and the collection inside earns a full afternoon on its own.

California Landmark No. 988 Pacific Asia Museum

A Chinese imperial palace holds one of the country’s best Asian art collections

Just outside the district’s core, the USC Pacific Asia Museum occupies a 1925 building called the Grace Nicholson Building, designed to look like a Chinese imperial palace.

It’s one of only a handful of museums in the United States devoted entirely to Asian and Pacific art. At the center of the building, a quiet inner courtyard garden gives you a place to slow down.

The structure itself carries a designation as a cultural landmark, and it’s worth a stop even before you step through the door.

Old Town Pasadena, California, USA, on April 5, 2025 - Greetings from Pasadena, CA street art painting of colorful Rose Bowl, Jackie Robinson, The Gamble House, California Institute of Technology

Find the postcard mural at Morgan Alley and keep going from there

Public art turns up all over Old Pasadena, but the “Greetings from Pasadena” mural at Morgan Alley draws the biggest crowd.

The giant-letter postcard format celebrates local landmarks and Pasadena culture in a style that’s become familiar across the country. From there, painted walls and sculptures dot the streets in every direction.

The whole thing works as a free, self-guided art walk, and you’ll keep finding new pieces the longer you stay in the district.

Colorado Street Bridge in Pasadena at golden hour

Route 66’s centennial runs straight down Colorado Boulevard

Historic Route 66 follows Colorado Boulevard through the heart of Old Pasadena, and 2026 marks the Mother Road’s 100th anniversary.

The route passes through the district on its way across the region, and east of downtown, vintage neon signs still glow along the corridor. Hand-painted Route 66 badges mark the highway’s path through the city.

Standing on Colorado Boulevard, you’re standing on the same road that carried generations of Americans across the country. That’s a lot of history under your feet.

Pasadena, California

On New Year’s Day, this street fills with flower-covered floats

Every January, the Rose Parade rolls 5.5 miles down Colorado Boulevard, straight through the center of Old Pasadena.

Flower-covered floats, marching bands, and horse units fill the street from one side to the other, and the district ranks among the most popular viewing spots along the entire route.

The tradition has been drawing crowds to this stretch of road for well over a century. When January 1 falls on a Sunday, the parade shifts to January 2, but it always comes down the same street.

Old Pasadena, often referred to as Old Town Pasadena or just Old Town, is the original commercial center of Pasadena, a city in California, United States that arose from one of the most prosperous areas of the state, and had a latter day revitalization after a period of decay. Old Pasadena began as the center of an enlightened "Athens of the West" that gave rise to Caltech, JPL, as well as Beckman Instruments, Aerojet and numerous other industrial giants. It was the home to Andy Warhol's west coast debut, the Pasadena Museum of Modern Art (one of the earliest and best modern art museums in the country, now the Norton Simon Museum), and before that a center of suffragist and pacifist movements, and other liberal causes. By the late 1940s, the area was blighted by flop houses, seedy bars and pawn shops. It later became a hippie mecca with head shops, adult bookstores and massage parlors. By the late 1980s, urban renewal was in full swing with the trendy set. Old Pasadena is now a designated historic district of the Pasadena Charter defined by its boundaries 1) to the North, Holly Street from Fair Oaks Avenue to Arroyo Parkway; 2) on the East, Arroyo Parkway south to Green Street, jogging one half block west to the old Santa Fe RR right-of-way and continuing 3) South to encompass the Old Train Station and Central Park, then north on Fair Oaks to De Lacey Street, then west to Pasadena Blvd.; 4) on the West by Pasadena Blvd. north to Union Street, back to Fair Oaks Boulevard. and north to Holly Street. The Historic Old Pasadena District was chartered in 1980 as a means of revitalizing the oldest part of Pasadena which had fallen derelict though not abandoned, but was for all intents and purposes economically and commercially dead. By this charter, a strictly controlled redevelopment was able to be established with federal tax incentives to qualifying investors. Under strict guidelines, buildings were able to be stripped of old paint, revealing some of the finer—as well as some of the roughest—of early brickwork fasciae. All renovations or remodeling came under the scrutiny of a city commission which approved materials, colors and styles, most of which were to reflect the period of 1925 to 1940, the time after which these buildings had lost their appeal. Pasadena’s downtown declined between 1930 and 1980 but has since been revived as “Old Pasadena,” one of Southern California’s most popular shopping and entertainment destinations. Dedicating parking meter revenue to finance public improvements in the area since 1993 has played a major part in this revival. Old Pasadena today is mostly a business district with some mixed use. It now boasts a shopping mall, upscale restaurants, a movie theater, nightclubs, shops, posh outdoor cafés, pubs, and comedy clubs. Hence, the nightlife is very active in the area and it remains a popular tourist attraction for locals and out-of-towners alike. During the evening, street performers entertain pedestrians with music, magic, and art. Most of the buildings also have offices and apartments on the upper floors. en.wikipedia.org/wiki/Old_Pasadena en.wikipedia.org/wiki/Wikipedia:Text_of_Creative_Commons_...

Old Pasadena is what a historic downtown looks like when it actually survives

Most cities lost their old downtowns. Old Pasadena didn’t.

The grand buildings that once held department stores and hotels now hold restaurants, galleries, and courtyards, but the bones are the same.

A slow walk through the district covers more than a century of Southern California history in a few flat, easy blocks. Grand facades give way to hidden alleys.

Art turns up between storefronts. It’s a rare thing to find a historic district this complete, this walkable, and this alive.

Old Pasadena National Historic Place

Explore Old Pasadena Historic District in California

You can start your visit right on Colorado Boulevard at Fair Oaks Avenue, about ten miles from downtown Los Angeles. The district is flat and easy to walk end to end.

Public parking garages and metered street parking are available, and two Metro rail stations, Memorial Park and Del Mar, put you close to the action without the parking headache.

Weekends bring the most energy and the most people-watching, but parking fills fast, so arriving before noon gives you the best shot at a smooth start.

This article was created with AI assistance and human editing.

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John Ghost is a professional writer and SEO director. He graduated from Arizona State University with a BA in English (Writing, Rhetorics, and Literacies). As he prepares for graduate school to become an English professor, he writes weird fiction, plays his guitars, and enjoys spending time with his wife and daughters. He lives in the Valley of the Sun. Learn more about John on Muck Rack.

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